Jul 24
It’s been two weeks since I completed a 3-month project in Switzerland and returned to London… My company phone: deactivated. My company laptop: turned off. My travel plans this week: none. Some of the people I knew in Lausanne referred to me as a consultant – a word normally associated with the financial industry and …
Nov 08
If your company or client isn’t participating in social media you’re missing a chance to create a community and build advocates. Unless you’re connected to a mediocre product, or non-profit organization, interacting with your supporters can turn them into brand ambassadors. But who is the best group of people to manage the community you’re trying …
Sep 28
“We’re in the middle of a crisis situation and I don’t have time to talk.” Defining can crisis is difficult because a crisis varies for every person, company and industry. The Merriam-Webster Dictionary defines a crisis as an “unstable or crucial time… especially: one with the distinct possibility of a highly undesirable outcome.” This definition …
Jul 29
A highlight of my week is reading the Harvard Business Review’s email newsletter (subscribe) and scanning the articles for insight that will take me to the next level and hopefully prepare me to someday write an article for the newsletter. Not all of the articles apply to PR or young professionals but I always feel …
