Helping Londoners embrace their seductive side is the lingerie boutique Playful Promises. And after seeing this London-based brand’s latest collection, it’s no surprise their products are regularly featured on the pages of Glamour, Cosmo, and Elle.
Started seven-years-ago by the boutique’s designer Emma, all of the pieces are developed with three things in mind:
- A woman should feel sexy and confident wearing it.
- A woman should look desirable wearing it.
- It should be something she wants wearing.
Prior to chatting with Emma, Hector – my partner in crime and photographer – and I had a chance to view the latest collection during an outdoor fashion show. With ice covering Boxpark’s wooden terrace and a brisk 34-degree wind cutting through London’s East End, Saturday’s models were very brave for battling the elements.
Check back tomorrow for tips on how to choose your last minute lingerie gift AND later this week for another post about the creative shops at Boxpark.
Playful Promises has two locations in London, Boxpark in Shoreditch and on Marshall Street in Soho.