The Olympic Park is amazing and beautiful, but without tickets to an event you can’t even see a glimpse of the action. Or at least that was the case until British Airways stepped in and created BA Park Live – an outdoor viewing area tucked along the park’s river and featuring two of the biggest …
Monthly Archive: August 2012
Aug 21
London Fact: The Olympic Park’s Wildlife
London Fact: Within the Olympic Park there are more than 4,000 trees, 74,000 plants, 60,000 bulbs and 300,000 wetland plants were planted to create a new open green space for London. Woven between the stadiums, the 250-acre garden pulls together the Olympic Park and will make it a destination after the Games. During the Olympics, …
Aug 20
Watching Team USA for the First Time (Olympic Volleyball)
Olympic tickets were incredibly tough to get, so when I received an email titled, “Tickets for Volleyball tomorrow!” I mentally said yes before opening it. The email came from a British Airways rep that wanted to show me what #HomeAdvantage is really like. FYI – #HomeAdvantage is BA’s campaign which encourages Brits to stay in …
Aug 17
Inside an Olympic Venue: The Copper Box
”What the heck is that?”, was my initial reaction upon seeing the massive box. Looking like something from a Ridley Scott movie, the 7,000-seat arena hosted Olympic handball. But what makes it special isn’t the game inside – okay, yes that does make it special – it’s the Olympic venue’s energy efficiency and eco-friendly construction. …
Aug 15
An Olympic Hangover
The Olympics are over and like any good party goer, I have a hangover. It’s the kind of head throbbing feeling that begs for a day without sunlight, a deactivated cellphone and a fitness regime consisting of pizza, Tom Hanks movies and an IV of orange juice. And if that doesn’t work, we’ll eat Berocca …
Aug 12
“Don’t Stop Me Now” with Team GB
Its tough to explore an Olympic site without bumping into 300+ Adidas ads but they’re done so in a really creative way. Similar to BA’s #HomeAdvantage campaign, Adidas wanted England fans to support Team GB as they #TakeTheStage and the latest piece of marketing celebrates the UK’s Olympic success. To wrap up awesome amount of …
Aug 08
Papa Piehl is in Sturgis Motorcycle Hall of Fame!
It’s official: Papa Piehl is in Sturgis Motorcycle Hall of Fame! In the earlier 1980s Papa Piehl was a recent college grad working for a little company known as Harley-Davidson. One of his first roles was to coordinate test rides but it was later expanded into something much greater – the organization of a company-sponsored …
Aug 08











